Full disclosure: I don’t know that I’ve ever been as excited to launch a new product as I have been for our HydraTint Collection. When my brother and I decided to make a color product, we knew it had to be formulated with only naturally-derived ingredients and none of the synthetic chemicals you often find in makeup (like lake colors and dyes). Our goal: skincare that enhanced like makeup–but was definitely skincare first. We presented the project to our manufacturing partners and they seemed excited, but … skeptical.

Typically, clients approached them with predetermined colors and few restrictions. But we switched that around. We said we’d be flexible on exact hues as long as they only used ingredients that met our sky-high clean standards.

Our manufacturers searched for naturally-derived pigments, and we built the collection from there. It took a few years and was an absolute labor of love, but I truly could not be happier with the results. Meet Wild, Bold, and Naked.

The HydraTint Multi-Sticks are formulated to feel like skincare and look like makeup. Rather than cover you up, they enhance your natural vibrance with brilliant color and ultra-nourishing ingredients so you can feel confident anytime, anywhere.

The HydraTints are also designed to make your life easier. Whether your skin feels dry, dull, or needs a fresh wash of color, this multi-tasker is all you need to carry for a gorgeous on-the-go glow. (Plus they feel delightful.) The flat tops of the HydraTints mean you can apply without a mirror. Swipe once for a sheer tint, or keep swiping for creamier, more opaque coverage. Want a burst of hydration without color? Swipe HydraTint Naked Lip & Eye Balm onto your lips for a little shine and dab onto your eye area for a quick moisture surge.

One more thing. Our multi-stick is refillable so when you run out you can skip the landfill (and save money) by simply ordering a fresh cartridge.

Developing our multi-stick’s revolutionary formula might not have been quick or easy, but I am completely delighted with what we’ve created. I use our HydraTint Collection to get ready in the morning and keep them tucked in my purse for a gorgeous, vibrant complexion wherever I go.