Greg debuted Naked & Thriving in 2016 with the belief that skincare should come without compromises and that clean, plant-based formulas can be as effective as traditional products. Shortly after, his family joined this mission.
How It Started
Greg founded Naked & Thriving after working inside a major beauty company and understanding how unregulated the U.S. skincare industry can be.
He set out to prove a simple point: thoughtfully formulated products using naturally derived ingredients, without harsh chemicals, can be as effective as traditional skincare.
Today, our formulas are dermatologist-tested and supported by clinical testing.
We believe that clinically-backed, plant-based skincare
is the best way to feel and look great.
We believe in clean ingredients.
Here's what we mean by clean.
✔️ We formulate without synthetic ingredients
✔️ Our ingredients are naturally-derived
✔️ We ban 2,700+ potentially harmful ingredients
✔️ We use organic ingredients
✔️ We work hard to be planet-friendly
✔️ We use ultra-effective botanicals
Heading into the future.
This story is at the center of everything we make, and our mission remains unchanged: we make clean skincare that works for everyone who wants a healthy-looking glow. We have several new innovations in development, and we cannot wait to share what’s next!
Naked Ingredients. Thriving Skin.
As with all products consult your healthcare provider before using, including during and after pregnancy. This information and our products are not intended to diagnose, treat, or prevent any disease and medical advice for skin or otherwise must come from a healthcare provider.