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Helping Our Planet Thrive, One Bottle at a Time

We work with partners worldwide and in the U.S. to support reforestation. Our approach is simple: For every bottle sold, we plant a tree. On top of that, we contribute to a variety of tree-planting initiatives year-round.

Since we began in 2016, our mission has been clear: to create the world’s most effective naturally derived skincare while helping our community thrive. Our skincare is made with ultra-potent, clinically tested botanicals, and giving back to our planet is at the core of everything we do.

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Why Trees?

Trees purify our air, cleanse our water, and help offset carbon emissions. But worldwide, over ⅓ of tree species are threatened with extinction. We need trees now more than ever. Reforestation is a powerful way to mitigate the effects of climate change. Here’s how trees help:

Reduce carbon dioxide

One mature tree can absorb up to 48 pounds of carbon dioxide each year¹

Increase biodiversity

Trees provide habitats & clean waterways for wildlife, and healthy forests support healthy communities²

Offset rising temperatures

Forests help slow the rate of climate change by removing carbon dioxide from the atmosphere³

What Does 3 Million Trees Look Like?

studio apartments
filled with trees
cars removed from the
road for one year
homes' electricity use
for one year

We’re Just Getting Started

Each year, we review our supply chain to minimize our impact on the environment. In addition to planting trees, we use glass instead of plastic, paper made from post-consumer materials, and we work to find upcycled ingredients in our formulas.

  • FSC-Certified Papers
  • Vegetable-Based Inks
  • Recyclable Glass
  • PETA Certified Vegan & Animal Test Free
  • Leaping Bunny Certified
  • Upcycled ingredients

A Wave of Change

Like forests, oceans are essential to our planet’s health. In our partnership with CleanHub, we’ve diverted over 15,000 pounds of plastic from our seas–and we aren’t done yet.

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